Sales Equity_Award_2_FINL-01.jpgACTON, MA., JULY 18, 2017 — salesEQUITY, the global leader in client engagement solutions; in conjunction with Barrett Distribution Centers, today announced the recipients of their first annual salesEQUITY Trusted Advisor Award. The award, given to top performers in 2016 / 2017, honors the Barrett employees who have embraced the salesEQUITY 6 dimensions responsible for understanding their clients and adopting the framework developed for creating a Trusted Advisor relationship.

“We’ve been using salesEQUITY’s Client Engagement Platform for over 5 years and with each survey we uncover something new about our clients we didn’t know,” says Tim Barrett, COO at Barrett Distribution Centers. “Using a client engagement platform has allowed us to not only have a better understanding of our customers’ needs, but it’s also allowed us to identify individuals within our account teams that go above and beyond regular customer satisfaction to enrich our client relationships.”

“By practicing the techniques and methods associated with our platform, Barrett Distribution Centers exceeded all projections, increased retention to 96%, and their teams continue to champion - year after year - what it means to be a Trusted Advisors to their clients”, says Tom Cates, CEO of salesEQUITY.

The Trusted Advisor client relationship continues to see an increase in retention, which equates to both share of wallet with existing customers as well as cross-selling of complementary solutions. Because these relationships are vital to the well-being of any business, it only made sense to recognize the stellar achievements of the top performers at Barrett Distribution Centers.


About salesEQUITY, Inc.

salesEQUITY, the global leader in client engagement solutions, empowers businesses to measure, analyze and act on gaps in client perception to drive organic growth. By measuring 1-to-1 client relationships, delivering real-time analysis on accounts and coaching behavior change with actionable tactics and account planning tools, salesEQUITY turns client teams into drivers of organic growth faster and more affordably than any sales training platform. Learn more at or call 1-844-254-4604.


Why Customers Work with Barrett Distribution Centers

Barrett has invested in technology and systems, developed our people, and created a proprietary process methodology we call the Barrett Blueprint®, to successfully design and deliver supply chain solutions that help our customers build their brand. We focus on training our team and building a culture that puts our people in the best position to provide exceptional service to our customers. or call 1-508-553-8800